Self-serve
Know exactly where your home stands.
The same rigor you apply to your business or stock portfolio - data, benchmarks, and real-time ROI - finally applied to your most valuable asset: the one you actually live in.
Bring Silicon Valley Intelligence to Your Home
UP2HOMES brings the same level of organization to homeownership that Silicon Valley brings to business.
Vera Shokina
Founder
Your Complete Home Intelligence Platform
Everything you need to manage, protect and grow your most valuable asset — in one intelligent place.
FICO Like Home Score
Project ROI
Instant Price Discovery
Capital Gains Tax Shield
Maintenance Plan
Document Vault
Project Management
Financing Options
Powered by Market Data. Guided by AI.
UP2HOMES helps homeowners make smarter improvement decisions by combining real market data, project insights, and AI-assisted planning into one clear home roadmap.
FICO-Like Home Score
ROI Analysis and Project Management
Instant Price Discovery
Capital Gains Tax Shield
Get started in three steps
Set up once. Always stay informed
2
Set your philosophy
Tell us what matters most. Comfort, value, sustainability — your preferences shape every recommendation.
3
Your home OS is live
Maintenance schedules, Home Intelligence Score and Instant Price Discovery, improvement ROI, document alerts and financing options — all personalized to you.
Why Choose UP2HOMES
Your portfolio has a dashboard, a benchmark, and a tax strategy. Your $5M+ home has none of that.
Complete command of your most valuable asset
UP2HOMES is the intelligent platform that tracks, protects, and grows your home's value over time.
Home Performance — a FICO-like score for your home's systems and upkeep
Projects + ROI — benchmark every quote to your zip code, pay only as work is verified
Capital Gains Shield — every improvement lowers your tax at sale, tracked in real time
Financial Intelligence — live value tracking, ROI planning, and financing against your equity
For the first time, everything related to our home lives in one system. Now I know what my home needs are this year, what it will cost and where I will stand financially
Vera Shokina
Founder
Flexible Membership Plans for Every Family Needs
Essence
$200 / year
Yearly Concierge FeeNo onboarding fee
Home maintenance and repairs
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Home Performance: 0 to 100 across safety, systems, value, documentation, and maintenance.
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Personalized maintenance budget: what your home needs this year and what it should cost, benchmarked to Bay Area pricing.
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Capital Gains Shield: your adjusted cost basis and estimated tax savings, updated as you document improvements.
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Price Discovery + ROI: what any project should cost in your zip code, and whether a quote is above or below market.
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Your documents, organized: upload or email us whatever you have, and we structure it into one source of truth for your home.
Signature
Onboarding + ongoing support
A Digital Twin of your home, documented for you, then managed through the platform.
$5,000 / year
Yearly Concierge Fee$5,000 /one time
A 20-minute call with our team to see if your home is a fit for one of our founding spots.
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Everything in Essence, plus:
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Your home’s Digital Twin: an on-site assessment captures every system, appliance, and finish, with permits, warranties, and records certified into one living digital model of your home.
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Maintenance, kept on track: we tell you what’s due and what it should cost, so nothing slips and nothing surprises you.
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Contractor offers, evaluated: every quote benchmarked against the market before you commit, so you never overpay.
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Projects, guided end to end: we structure the milestones and advise at every stage, so payments stay tied to verified progress and you keep control of every dollar.
Your Home Operating System
UP2HOMES is an intelligent platform that gives you full visibility and control over your most valuable asset - helping you protect and grow your home’s value over time.
Most of us apply real financial discipline to our investments, our businesses and our careers. Our homes — typically our largest asset — deserve the same standard. UP2HOMES is built on that simple idea.
Vera Shokina
Founder
